OUR SERVICES
We provide current pricing and business information to Visiting Angels’ franchises on their key competitors. This helps owner/clients effectively position their pricing strategy for 2026 and operational efficiency. Our timely competitive data will help you make effective decisions to support your revenue growth. As an example, we help you examine your gross profit per client per week, as compared to your key competitors. Visiting Angels franchises in 33 states use our services to identify current pricing and operations data on their primary competitors.
Targeting Sales Growth LLC is a Preferred Vendor on Visiting Angels’ Resource Centers since February 2021.
We have worked across the country, having completed competitive pricing and competitive operational reports for 155 Visiting Angels’ franchises covering 33 states and Washington, D.C., as of September 2026. We only work with Visiting Angels.
Preferred Vendor on Visiting Angels’ Resource Center
I have worked across the country, having completed competitive pricing and competitive operational reports for Visiting Angels’ franchises covering 33 states and Washington, D.C., and over 155 franchises, as of September 2026.
33
Number of Covered States and Washington, D.C.
5+ yrs
Preferred vendor since February 2021
155
Number of franchises served as of September 2026
33k+
Completed Competitive Reports for Visiting Angels Owners
How I was Introduced to Home Care:
Several years ago, I was confronted with the reality that my Mom lived alone, three hours away, and needed help.
I knew that I needed to get a caregiver in her home on a regular basis. I started researching Home Care agencies in my hometown (Milford, Connecticut).
I learned what was important and what to watch for. I researched websites and talked to the management of local home care agencies, and hired one. I became a client!
My experience in hiring a local agency led me to work with Visiting Angels, the obvious standard in home care.
Competitive Information Examples
Samples of my competitive pricing spreadsheets and competitive policies interview reports are available upon request.
A little while back, I sat down with existing clients, Paul Tembunde and Joan Ekobena, for The Home Care Millionaire Podcast, and my episode is now live. Here’s the question that drives most of my work… When you set your rates, what were you actually basing them on?
I’ve done this research for 155 Visiting Angels franchises across 33 states. The pattern I keep seeing is that most of them simply lack the information they need to price with confidence.
In this conversation, I shared:
- Why competitive pricing research goes far deeper than checking a competitor’s website
- The three reports I deliver after each project
- What mystery shopping competitor calls reveal
- The trends that are quietly reshaping rates across the industry right now
If you’ve ever set a rate and quietly wondered whether you got it right, this episode will give you a much more grounded place to stand.
Preferred vendor on Visiting Angels’ Angel Resource Center since February 2021
I am the founder and president of Targeting Sales Growth LLC, which is dedicated to helping my clients maximize their revenue and cash flow.
My long experience as a business consultant includes being able to connect with senior management and key decision-makers. In working with Visiting Angels’ clients, I have effectively connected with the owners and directors of their competitors. The information that I provide comes from discussions with these senior-level executives.
The competitive pricing and policy information that I provide enables my clients to stay at the top end of the pricing curve – not leaving money on the table – as they remain competitive in their market area.
In addition to providing competitive information in the Home Care industry, I help these clients describe their uniqueness, work as a business development coach, and help my clients connect with local medical centers.
My focus is always to collaborate with clients. I work for you. All my competitive information projects are customized to the specific needs of each client.
CEO and Founder
What our clients are saying
“Ray and his team exceeded our expectations of their services. His evaluations and analysis were thorough and detailed. I have been able to better position myself amongst my competitors in my market due to his work. His skillset is a valuable resource for the Visiting Angels franchise.”
Daylen Davis
Owner & President | Rockford & Vernon Hills, Illinois
Utilizing Targeting Sales Growth was a much needed and valuable step towards growing our business. Ray and his team are detailed oriented and provided you the information you need to know to stay competitive and increase market share. They view your business as their business. …
Matt Thompson
President Visiting Angels | Green Bay Wisconsin (7 Franchises)