Targeting Sales Growth, LLC
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APPEARANCES


​As a long-time sales veteran, I am regularly invited to share my experiences and ideas, as a speaker at business, trade and professional organizations. Below are some of my recent appearances with links to videos when available:

Building Relationships vs. Being Perceived as a Predator: Sales Prospecting in the Trenches
Tewksbury Networkers
​June 5, 2017

Building Relationships vs. Being Perceived as a Predator: Sales Prospecting in the Trenches
The Society of Professional Consultants
​​September 19, 2016

​Visit the SPC website for full event description.
Picture
I learned more about selling in Ray Mascola's one-hour talk than I did from reading books by sales "experts".  Before I heard Ray's presentation to the Society of Professional Consultants (SPC), I proposed solutions without taking the time to understand the needs of my potential customers.  Ray clearly explained the benefits of asking open-ended questions and developing a better communications style. His presentation helped me and members of the SPC improve our sales strategies. I highly recommend you ask Ray to share his expertise with your organization.

Rick Pollak, ​​Society of Professional Consultants

Read More Testimonials

Around Town with Jane Bouvier
​The Groton Channel
January 14, 2016
Click Here to Watch the Video
As a guest on Around Town, Ray outlined how he helps his clients get to their next level, specifically to grow their business. Topics Covered Include:
  • How to identify the specific business problems which are solved with your company's products. 
  • Strategies for targeting likely prospects with similar problems and then close new business. 

Town Talk with Joe Ready
​Chelmsford TV
September 9, 2015​
Click Here to Watch the Video
On the program Town Talk, Ray described how executives can work more effectively with their organization, to grow their business. Topics Covered Include:
  • Unifying the goals of management, sales and support staff, with a continuous training plan to ensure that the organization stays on track.
  • Tips to help clients set benchmarks, compare plan versus level of achievement, and become a trusted advisor to their customer.

Best Practices in Sales and Marketing​
Previous Webinar
Marketing Expert, Janet Reo and I discussed effective strategies for sales management to work with its marketing department.
​Topics Covered Include:
  • How to understand the “buying process” and implement a marketing strategy that addresses that process. 
  • Strategies for increasing continuous communication between sales and marketing to increase the percentage of prospects to closed business.

How CRMs Help Sales Reps Close Business Faster​
​
Previous Webinar
I talked with Janet Reo about the benefits for sales reps in using and maintaining a customer tracking system.
​Topics Covered Include:
  • How to use a CRM tool to support the process of understanding the prospects needs so that smarter decisions are made by the sales rep.
  • When to use information documented in a CRM tool to request specific resources or price concessions from top management so the rep can more effectively close business.

How Customer Relationship Tools Help Product Development, Marketing and Sales
​
Previous Webinar
Janet Reo and I covered how and why top sales reps share their CRM prospecting notes to a cross section of departments within his/her company, to create a broad support team effort.
​Topics Covered Include:
  • Strategies to share documentation with all department, on the progress made with prospects, so sales reps have the whole company involved in growing sales for the company.
  • Description of the benefits to senior management who can plan and anticipate resources needed to close key business. 

How to Balance Strategic Planning with Tactical Actions
​
Previous Webinar
I discussed the concept that a sales rep is “the CEO of his/her Territory” with Janet Reo.  We talked about the need to balance weekly tactical sales tasks with ongoing conversations with marketing to support the overall strategic territory plan.
​Topics Covered Include:
  • How to create a continuous feedback loop with marketing departments to ensure that the lead management process is effective
  • Strategies to ensure that marketing tools are incorporating messaging that addresses the needs of sales prospects.  

Targeting Sales Growth LLC

Sales Development Strategies and Tactics for Revenue Growth
Raymond L Mascola, Founder, CEO
10 Adams Lane, Westford, MA 01886

Contact:
978-764-1760
[email protected]
Targeting Sales Growth
978-764-1760
[email protected]
Copyright © 2020 Raymond Mascola, All rights reserved
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Original Website Designed by BizTech Coaching

  • Home
  • Services
    • My Approach
  • Home Care
    • Home Care Testimonials
  • Experience
  • Testimonials
    • Case Studies
  • Sales Resources
    • Event Speaking >
      • Appearances
    • Publications
    • Radio Series
    • Videos
  • Contact