EXPERIENCE
Raymond L. Mascola, MBA, Sales Leader and Founder of Targeting Sales Growth
For the last 30 plus years, I have successfully partnered with small, medium and Fortune 500 companies to help my clients “identify and close business for sales growth." My practical expertise in marketing, creative sales solutions and hands-on client sales mentoring have consistently provided my clients with workable solutions. My focus is to collaborate with clients so they can take ownership of all final decisions and to implement workable and scalable processes for future company revenue growth.
I mentor my clients to understand the true fundamentals behind how and why my customers are utilizing their products and services to positively impact their businesses. In addition, I research the reasons why their competitors are succeeding in the marketplace so that my clients can respond effectively.
By dedicating myself as “All-In” and treating and understanding my client’s business as my own, I guide clients from strategic discussions to tactical plans to actual sales calls with identified decision makers, depending on the requirements of each client. I also help my clients with creative sales direction on where in the market to sell their product and services, and how to determine the compelling message to close business with key companies in that market.
I mentor my clients to understand the true fundamentals behind how and why my customers are utilizing their products and services to positively impact their businesses. In addition, I research the reasons why their competitors are succeeding in the marketplace so that my clients can respond effectively.
By dedicating myself as “All-In” and treating and understanding my client’s business as my own, I guide clients from strategic discussions to tactical plans to actual sales calls with identified decision makers, depending on the requirements of each client. I also help my clients with creative sales direction on where in the market to sell their product and services, and how to determine the compelling message to close business with key companies in that market.
Additional Experience
Prior to founding Target Sales Growth, I delivered 30 plus years closing six figure deals which contributed to over $20 million in sales at global leaders like Compuware, Metalogix, Streambase Systems and Computer Associates. During my tenure, my client list included the following industry leaders: BEA Systems, Sprint, Omni Marketing Services, Network-Intelligence, and Dow Jones, Citigroup, and Bank of America.
Publications
I have also authored various publications and blogs. Three notable pieces, one which has been published in The Boston Business Journal – “Growing Via Symbiosis of Partnerships & Alliances” and the second piece, “Start-ups: Critical Factors in Developing a Sales Plan” has been published on popular business blog, SmartBrief.
Education
I hold two Masters Degrees: An MBA from Northeastern University and a Masters degree in Mass Communications from Texas Tech University. I graduated with a Bachelor’s degree in Marketing from Texas Tech University.
Military Service
I am a decorated war veteran and was awarded with the Bronze Star in combat as an - Army Infantry Officer.
Community Service
I have also served as a Court Appointed Special Advocate (CASA) with the Lawrence, MA, Juvenile District Court,
with a mission of ensuring the best interest of abused and neglected children.
Prior to founding Target Sales Growth, I delivered 30 plus years closing six figure deals which contributed to over $20 million in sales at global leaders like Compuware, Metalogix, Streambase Systems and Computer Associates. During my tenure, my client list included the following industry leaders: BEA Systems, Sprint, Omni Marketing Services, Network-Intelligence, and Dow Jones, Citigroup, and Bank of America.
Publications
I have also authored various publications and blogs. Three notable pieces, one which has been published in The Boston Business Journal – “Growing Via Symbiosis of Partnerships & Alliances” and the second piece, “Start-ups: Critical Factors in Developing a Sales Plan” has been published on popular business blog, SmartBrief.
Education
I hold two Masters Degrees: An MBA from Northeastern University and a Masters degree in Mass Communications from Texas Tech University. I graduated with a Bachelor’s degree in Marketing from Texas Tech University.
Military Service
I am a decorated war veteran and was awarded with the Bronze Star in combat as an - Army Infantry Officer.
Community Service
I have also served as a Court Appointed Special Advocate (CASA) with the Lawrence, MA, Juvenile District Court,
with a mission of ensuring the best interest of abused and neglected children.